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Have an idea that scares you? That’s the one to test first. Get out of the building, and see how other people react to it.

You might have seen the “Perfect Match” Ad during Superbowl 2013, pairing sexy + smart.
Where the Mac vs. PC ad series contrasted hip and staid, GoDaddy’s ad was quite effective in getting us to see the contrast, and imagine what might happen if sexy and smart were combined.

Designing for organizational effectiveness is like the game Twister. You need to cover as much of the important work to be done with the least amount of contortion and overlap.

Each of us face daily tasks and responsibilities that require more effort than others. Tasks that require underdeveloped skills may leave us feeling stressed, overwhelmed and frustrated.

What’s the secret to personal and organizational effectiveness? At the personal level, it’s about finding your opposite – someone who shares a common goal and has skills and approaches that complement your own. At the organizational level, it may be a complementary project or function.