A problem well stated is a problem half solved – Charles F. Kettering

All too often, we jump to solution without fully understanding what it is we are solving for.

• Who are we solving for, really?
• What is that person’s goal or “job to be done?”
• What gets in the way of accomplishing this?
• Why does this happen? (“Peel the onion” or ask the “5 whys” to learn the root cause)
• What is the impact of this on the person emotionally?

Nailing the underlying hypothesis gets the whole team aligned and mobilized around the most important problem to solve, and lays the foundation for a delightful solution.